Dissertation Abstract
ALLIANCES AS A VEHICLE FOR E-BUSINESS ENABLEMENT:
A STUDY OF THE ANTECEDENTS OF E-BUSINESS ALLIANCES
A STUDY OF THE ANTECEDENTS OF E-BUSINESS ALLIANCES
Darrin Thomas
Department of Information and Decision Sciences
University of Illinois at Chicago
Chicago, Illinois (2006)
Department of Information and Decision Sciences
University of Illinois at Chicago
Chicago, Illinois (2006)
Dissertation Chairperson: Dr. Ranganathan Chandrasekaran
Since the commercialization of the World Wide Web, web technologies and the Internet have allowed companies to perform digital business operations more efficiently and effectively than ever before. However, e-Business enablement, i.e., the process of transition from a traditional brick-and-mortar organization to a digital brick-and-click firm, has been a daunting task for several firms as it requires specific skills, capital, information, technology, access to markets, and core resources that many firms lack. Many firms have turned to external mechanisms, such as alliances, for building these resources and capabilities.
The present study examined 1) the key antecedents of an e-Business alliance formation and 2) sought to understand why firms choose a specific alliance governance structure over other alternatives when participating in an e-Business alliance. We focused on four governance structures: unilateral contractual, bilateral contractual, minority equity and joint venture alliance forms. We found that EBRC (e-Business resources and capabilities) complementarity, resource and business relatedness, mimicking of alliance form and industry, and the three uncertainty measures of firm, partner and environmental uncertainty all appear to have an impact on the alliance form used, with those listed first having the greatest effect. Through cluster analyses, we were able to derive a scenario of when firms would pursue a particular alliance form given all alliance antecedents.
